Understanding McLuhan/Understanding McLuhan (1996)(Voyager)[Mac-PC].iso/pc/mcluhan.dxr/08324_Field_TCGG T89.txt

Text File | 1996-04-10 | 868b | 16 lines

     their first names, and that the names which were thus
     given are necessarily their true names.

This view of Cratylus was the basis of most language study
until the Renaissance. It is rooted in the old oral “magic” of the
“momentary deity” kind such as is favored again today for
various reasons. That it is most alien to merely literary and
visual culture is easily found in the remarks of incredulity which
Jowett supplies as his contribution to the dialogue.

     Carothers turns to David Riesman’s The Lonely Crowd  (p.
9) for further orientation in his queries concerning the effects
of writing on nonliterate communities. Riesman had
characterized our own Western world as developing in its
“typical members a social character whose conformity is
insured by their tendency to acquire early in life an internalized